Lawn outcompetes almost everything. But not hazelnut bushes! Just put a hazelnut in your lawn and be amazed how fast it grows!
Seriously. There are some
honey plant seed mixes for sale. I would buy a bag and throw them in. The one I bought contains phacelia, buckwheat, mustard, safflower, cilantro (coriander), oil radish,
flax, cornflower, marigold, black cumin, malva, dill, borage and corn poppy.
You only have to mow a honey plant meadow once or twice a year. Depending on how "orderly" you like your former lawn. Blooms from spring to fall and as you can see most of the plants are edible, too. Not only for the
bees.
I myself would first break up the soil and lawn and get the turf out. Maybe even kill all the stuff growing under it with a black blanket 2-3 weeks. Just to improve the survival rate of the new seeds.