Wraps per inch is a great starting place for sampling. But it also lacks a lot of information that we need to know how the finished cloth will behave. I've noticed the more experienced the weaver, the more we can fill in the gaps by instinct.
When teaching new weavers, I get them to wrap the weft with the warp in the same pattern it would be woven. So PW, would be one warp one weft or whatever depending on the weave structure. Then remove the weft and count what's left. Quite often, we are mixing different yarns in the cloth for warp and weft, so it's good to include the weft in the wrapping process.
However, this doesn't tell us how the finished cloth will behave at that sett
after fulling. Some yarns shrink, some yarns fluff up, some yarns slide around, and some yarns felt together. Experienced weavers find the wraps per inch technique so useful because we have the
experience to fill in these gaps. Beginner weavers aren't so lucky, so I like to teach this method as a starting point for sampling instead of a tool to tell us exactly what sett is best.