It was an interesting read, and while I do not raise broilers, we used to. Back then we slaughtered our birds at 7 weeks of age. Without question, how we did it was disgusting. Sadly the article never mentioned feeding broilers arsenic, nor their legs snapping off because they outweighed their ability to handle the weight. They did say "failed to walk", but never said it was because they broke their legs off!
It will be interesting to see what the future brings. I can see how the Generation X'ers...so far removed from the farm have their ideas on humane animal care, and right now they are in a stage in life where they can afford high food prices. They are after all what the IRS calls D.I.N.K's...Double Income, No Kids, and flush with extra cash, but what will that look like when they have 2.5 kids, 2 car payments and a
mortgage the size of Texas?
Right now organic and whole foods in general is at an all time high in terms of sales, but in my 42 years of life, I have found out that when something is at the very top, it never stays that way for long. American's as a whole are fickle, and right now prices for food is at an all time low, so I can see how people would be willing to spend more money on better food. Why not? Double the cost of something so low is not all that much in economic speak. But as the one detractor said in the article, it will jump the prices significantly. They say history repeats itself and that happened with ethanol. When ethanol was being subsidized, farmers started growing corn in record numbers, using
land once planted into wheat, rye, and food grade corn. Instantly the price of bread quadrupled.
And then there is the other aspect of it...what will this do to the small production Permiculturist or Small Scale Farmer that can no longer have the argument that his niche breed is better if the average American can get the same thing, raised ethically at the grocery store? At that point, economy of scale comes into play. Again history repeats itself, and this occurred when the Organic Farmers wanted certification to allow higher prices, but it actually hurt them when big factory farms divested into organic production, used the economy of scale, and started filled the shelves in grocery stores with organic food. That was when the Buy
Local food trend emerged...simply because it had too.
I find all this intriguing, with no right or wrong answers. It is just interesting to see the trends, what people predict and what actually transpires. I don't have
enough detailed information to make an analysis in the short term, but predict prices for food will quadruple in the long term.