My two cents for what it's worth. I'm a surburban home owner, full time employed. I've looked at rocket mass heaters on several occasions. I iwill call that going down the rabbit hole, following a topic of interest. For me that means watching video clips, reading about the technology, getting an idea of what's possible.
So, in going down the rabbit hole what I see is a lot of hobbyists building stuff with skills I don't have. Cutting and welding metal, doing cob structures in a house, experimenting and iterating stoves until they get a working model.
I can see the potential of rocket mass heaters. I have a pellet stove I found on craig's list for $250 in excellent condition that I installed myself including double wall tubing through the wall of my house.
I mention this because this pellet stove is a known technology. The steps involved are very predictable and I have heat in my house for 3 seasons now in a way I can support, fix, run and operate successfully.
My insurance company is happy with my stove, so is my wife. So is the guy I had come by to inspect it to make sure I didn't screw the pooch somehow.
When I look at rocket mass heaters I end up looking at these constructs that are beautiful in terms of the end result but quite messy in terms of the build. Masses of rock or thermal material in a box, a 55 gallon drum, cob and so forth. Do I want to take the risk of purchasing or building a RMS that doesn't work or perform as expected?
The only way I see an RMS in my future is if I set up a long term project to iterate through builds of a rocket stove until I feel confident enough to trust building one in my house. That's an investment of time and attention with a lot of scattered resources, skill building, and costs that when all is said and done...fire up the pellet stove, winter is on the way.
So, if I had a suggestion for getting people to build RMS's...put a course on Udemy or Skillshare teaching how to do this step by step. Course 1 - basic heater, course 2 - more advanced version....and so forth.