i do not know. i asked my teenage daughter, she said to create a facebook page, get everyone from permies to "like" it, and thats how to start. so i created a facebook page titled:
Petition to get Paul Wheaton on The Colbert Report
https://www.facebook.com/pages/Petition-to-get-Paul-Wheaton-on-The-Colbert-Report/113146728880571?skip_nax_wizard=true
i guess now the trick is to get people to visit the site. i am completely new to this, so if we could get some of the more technically savvy permie people to chime in and offer some guidance, that would be cool.
as for being on Colbert, he could drop " rocket mass heaters" , his kickstarter projects, permies.com, all in a quick interview reaching millions of people.