Folks, this is going to sound stupid, but one great way to innovate is to give your innovation a NAME. Once you have a name, then think of a STORY incorporating it. Then you can move on to the VISION of what the innovation actually is. And once you've done that, you can figure out how to DELIVER it.
All that from starting without even the foggiest idea of what you're actually going to innovate!
And with that, I'm off to
sell my Pegglewarbler(TM) to Mark Zuckerberg for $30bn.