Selling eggs.....resources and whats the hook?

Hi everyone

I hope to increase my flock and do a better job selling eggs this year...sort of a New Years Resolution for our farm. So I have been researching the web about selling eggs and all the possible ways to package, wash and grade my eggs if I want to go beyond selling just to family and friends. Here is the summary of the research to share. http://www.almostafarmer.com/selling-chicken-eggs-resource-guide/

Bottom line for me is how can I maintain a constant demand for the eggs. I can do that with family...but once I go beyond that it will be a really marketing issue. The local farmers market is an option...but I travel for my job (hey...somehow I have to pay the bills), but my big hope is selling to a local produce store. For that reason I hope to somehow make my eggs 'special'....they are already cage free, free range, organic, grass/wild feed etc...and super HAPPY chickens...

What are others doing to market their eggs? What can you do to hit that niche of folks who 'get it' whn it comes to happy animals give awesome eggs?

Any ideas?

Gaz

Have you thought of selling blue eggs ? There is a company in the UK that does just that or white eggs ? or just large eggs ?
Or making something with the eggs and selling that ?
Cakes ? pickled eggs ? .....
Or trading eggs for meat ? cakes or something else you need

David

A few auracauna (sp?) In the flock to get green and blue eggs really gets attention at the market.

How they taste is what brings them back. Feed and treat the birds right and you can tell it in the eggs.

Price them right. Eggs are extremely price sensitive, raise the price a few cents too high and sales will plummet.

Around here eggs are pretty tough to distinguish yourself it seems. So many farmers have them at the market, that a dozen is like 3 something dollars. The only things that distinguish different eggs is that people that sell them, and how they feed and treat the animals. I don't sell my eggs because I have a small flock and to me a dozen eggs out the door is not really worth 4 dollars coming in.

I had an idea that is kind of a joke and could really work in some markets. Basically you have a 'hen of the month' or week or day and you hang their picture with a small profile up in your booth, stating that if you buy a dozen eggs you will get to taste what this premier hen has to offer. That way when people come by they can read it and laugh about how they are reading a chickens stats. I always thought that this kind of thing would reinforce to the customer that you love what you are doing, and the chickens are happy in what they are doing. While they eat the eggs they will be reminded of such a ludicrous chicken profile and probably come back for more eggs, and to see who the next hen of the week is.

Zach Muller wrote:Around here eggs are pretty tough to distinguish yourself it seems. So many farmers have them at the market, that a dozen is like 3 something dollars. The only things that distinguish different eggs is that people that sell them, and how they feed and treat the animals. I don't sell my eggs because I have a small flock and to me a dozen eggs out the door is not really worth 4 dollars coming in.

I had an idea that is kind of a joke and could really work in some markets. Basically you have a 'hen of the month' or week or day and you hang their picture with a small profile up in your booth, stating that if you buy a dozen eggs you will get to taste what this premier hen has to offer. That way when people come by they can read it and laugh about how they are reading a chickens stats. I always thought that this kind of thing would reinforce to the customer that you love what you are doing, and the chickens are happy in what they are doing. While they eat the eggs they will be reminded of such a ludicrous chicken profile and probably come back for more eggs, and to see who the next hen of the week is.

Thats a wonderful idea - I love that! Thanks for sharing.


And all the other ideas are great too...you have all given me a boost of confidence