Jen,
I agree -- it depends a lot on your earth temperatures in Phoenix. A good resource is this:
http://www.wcc.nrcs.usda.gov/scan/
And, depends on what seasons you want the cooling. The summer soil temperatures will be warmer, but you will still likely get a small cooling effect.
We generally find drops of 5 to 40 degrees in cooling in our Colorado applications, but we now have some in Alaska and some to be going in warmer places too.
Lindsey
Ceres Greenhouses
ceresgs.com