Our neighbors put a commercially made masonry heater kit together as the primary heat for their straw bale house. I believe it was from
HeatKit in Canada. I saw all the parts when it was delivered. It didn't look any more complicated than a knockdown piece of furniture from Ikea.
I've linked to a schematic of how the parts are broken down. All they had to do was assemble the numbered pieces and then sheathe it with their chosen exterior finish. In their case, they chose local sandstone and it is gorgeous.
So the technology and marketing solutions exist in an allied industry.