bud smith wrote:Henry's answer is spot on, I just want to add that if your recipe calls for additional sugar then you need to use a wine making yeast, because the natural yeast found on apple skins has an upper alcohol tolerance of about 7%. That is fine when just using the natural sugar from the apple but some recipes use additional sugar and then the wild yeast won't be able to ferment that to dry, leaving you with a sweet hard cider.
I am not sure what the upper limit might be for wild yeast but myself and the company I used to work for have fermented up to 11% and have never used a cultured yeast before. The 11% was quite exceptional as there was sugar solution already in the tank which we filled with sugary juice. However its not unusual to get some thing fermented flat with an alcohol level of even 8 - 9% with wild yeasts ( with no added sugar if you get the right fruit). I live in the south of England too, so you might find some of the highly russeted fruit we were using in a climate with more sun produces an even higher gravity!