Kim I love the idea and your initial implementation. Unfortunately It seems that the only way to get peoples attention is to financially incentivise, and do it in a way that can become substantially measurable for them. To hit the masses, proof on finances first, proof on comfort second, proof on quality of life 3rd.
I like the 5 minutes a day look at it. To my idea of 3rd proof, its a hard sell and a hard concept to get for most of the masses because that 5 minutes a day adds up to a lot of time. The general whine is "I'm so busy to do all that" Based upon the general US mantra you go to a job, earn a little money, pay a lot of money for goods and services that are at the root of the a fore mentioned 5 minute actions. So while caught in that system it is hard to see a different way. The cool thing about all of the those 5 minute tasks is that you suddenly become your own employer by working on your own sustainable life in a tangible way if not a financial way. You can see your actions when you, recycle, garden, perform maintenance, build community. Over time those actions become notable savings in a comfortable quality life. 5 minutes plus 5 minutes plus 5 . . . everyday is easier than watching the cash always roll out though harder to step into as a life style than the systematic 9 to 5 system built to keep us.
Damn its a slow process when there are only a few people on the lead lines swimming frantically trying to turn the boat while everyone else is arranging deck chairs on the Titanic.
Here's to the leaders and early adopters, keep up the good fight.