Nic Nose

what was the name of that crazy tall wheat or grass Paul was growing in one of his videos i can't remember the name...??

paul wheaton wrote:
for a kickstarter - i tried the youtube ads .... bust.

what was your targeting?

did you call out who it was for and what it was about in the first 30 secs? AKA if they click off within 30 secs you don't pay...

curious on amount spent... and how did you track results?

did you retarget?

did you send them to a bridge page / optin page before sending to kickstarter?

follow-up sequences?

do you segment or tag people as they come into your sales process?

Kim Goodwin wrote:

The map at the bottom shows in red the states where the most interest was generated.  I'm not sure where to go with this! Found it interesting, though. Florida, really?

there are a lot of floridians that winter there but have homes up north... i'd bet that has some spill over... or maybe people looking to move north without losing access to citrus :) idk but it is a curious observation...

now, what exactly do you mean you're not sure where to go?

interested

paul wheaton wrote:

Nic Nose wrote:How is your paid traffic doing?

We have zero.  

I tried a little for past kickstarters and the results were painful lessons.

It all depends on what you want to do... There is over 70 ways to get in front of people...

I need to say PLEASE sign up for our kickback program!  https://permies.com/kickback

And i want to point out that all of our products have a 50% affiliate fee - so that people that know what they are doing can harvest more coin than me by "doing it right"

but trying to force it is like pushing rope... It doesn't work real well...

It's about attraction...

You know your people... find more ways to appeal to them or attract more and show them "the light"

Am I trying to force it?  

I confess I really have no idea what I am doing.  What I do know is that I am going crazy trying to infect more brains with solutions to global problems.  My approach is a bit like that thing with a thousand monkeys and typewriters eventually produce the works of shakespeare.  I just keep trying and trying and trying.

not to bring up old wounds but what was tried with paid? not just for me to know but for others to gain experience at your expense

I will look at the affiliate rewards program you got for sure...

Curious do you have any monthly subscriptions amonst your array of goodies? that would be very attractive for promotion if you provided recurring revenue for affiliates... im new to this site but ive seen you around for years...

Your "monkey writing shakespeare" approach has been a successful start IMHO and never giving up has made it successful I believe.

so my next question in the barrage of questioning...

who do you use for email?
Can you track:
        opens?
        CTR? (click thru rates)

What is your conversion rate on your affiliate offers based on traffic sources:
email
Permies
Richsoil
youtube traffic
etc

why do I ask all these questions?
cause if someone is looking to promote you they want to know what is already working for you... then try to mirror that closely via demographics/interest

so for example say Rocket mass heaters
goto answerthepermies.com and find out what people want to know about them

rocket mass heater for greenhouse

rocket mass heater for home

rocket mass heater for small greenhouse

rocket mass heater for sale uk

rocket mass heater for garage

rocket mass heater for shop

rocket mass heater for sauna

rocket mass heater without barrel

rocket mass heater without cob

are rocket mass heaters legal

rocket mass heater problems

these are real people looking to buy or research rocket stoves...

then you would start using tools to make sure there is interest in these topics like ubersuggest by neil patel has free level webpage

below is a screen shot of rocket related topics that have active search volume...

stove rocket has 33,000 avg monthly volume... so there is interest

so someone could create a little pdf or video of Stove rocket plans... and grab email and follow up like a stalker cause 85% of people are NEVER ready to buy right now...

hence the follow-up like a stalker... via email or retargeting ads which are super cheap once you have them in your audience(pixeled)

is this helpful?

anyways... the key point is meet people where they are and offer to guide them to "the Light" with LOTS of follow-up...












   

       
       

paul wheaton wrote:

Nic Nose wrote:your total conversion rate is 2.58% and dude... that is amazing...

??

So what is up with the 97%?  I'm thinking that the offer is so sweet that surely I could do far better.

??

That is the game right?

I'd try what is called splintering...

Take useable chunks of each program and productize em... Give away as bribes to join list or small fee to cover ad cost...

Butt... Always have a way to follow up albeit email, sms, snail mail, phone, or the creepy stalker... (Retargeting)

How is your paid traffic doing?

Are you able to profitablity aquire a customer at break even or at a profit?

If so the game becomes where can I find more of my people...

It all depends on what you want to do... There is over 70 ways to get in front of people...

but trying to force it is like pushing rope... It doesn't work real well...

It's about attraction...

You know your people... find more ways to appeal to them or attract more and show them "the light"

I literally could write for hours on this stuff... :) But coffee is calling...

paul wheaton wrote:It is super critically important to me to infect millions of brains with rocket mass heater stuff.  So as my mind buzzes with how to do that, I keep coming back to the idea that kickstarter stuff does seem to reach more people.   Further, I will be emailing 105,000 people about this.  For the SKIP kickstarter, I emailed about 100,000 and 2,575 backed the kickstarter.  Why wasn't it closer to something like 80,000?  What does it take to get a person to go from not backing, to backing?  how heavy do I need to load THANKS and CANDY?  How heavy do I need to load THANKS and CANDY so that people will share links to it and we get a half a million backers?  

your total conversion rate is 2.58% and dude... that is amazing... what you need to do is test more... hooks... headlines... offers...

there is some guys that send out 1000 email batches and test headlines on them in the morning and the ones that get the best result the send to the whole lists in a few hours... so maybe more testing is in order...

but man... 2.58% conversion rate on an email that resulted in any action... let alone money leaving someones pocket is amazing...

but if you want everyone to burn clean renewable sustainable energy...

Get more people on your list...

Get better at making offers...

imho the only job of an email is to sell the click to the offer... and build good will...

but for my sake and anyone that has done any kind of marketing be content with that conversion rate... it's time to optimize not criticize... :) just my 2 cents

paul wheaton wrote:

Leif Ing wrote:
Maybe instead of DVDs, a thumb drive could be offered for an extra amount? I’m not a big fan of downloads or streaming personally due to at times having limited/slow bandwidth.

For the 177 hour stuff, we were contacted by a guy who said he was gonna sell thumb drives of it.  So we put a lot of time and expense into getting him a copy of the HD stuff.  And never heard from him again.  

We did a thumb drive thing once and about half the people put up the actual coin.  So I got kinda burned on that.  And it took a lot of work.  So I'm not super keen on doing it again.

Curious... who did you try to go through? i'm in the digital marketing space and might be able to help... or at least find out...

The prepper in me wants hard copies of everything... i buy digital then buy physical books once i know the content is solid... as a back up...