Marketing treatment free honey

Hi, everyone! I have some questions about marketing tf honey, I would really love to hear your thoughts and experiences. I'm a suburban beekeeper, and currently have 7 very productive tf hives. I've been selling raw, unfiltered honey to friends, family, and neighbors for $20/lb, which seems to be about what other tf honey is selling for? I'm working on a logo and label and am wondering what I should (and can legally) put on there to make people aware of how special tf honey is?! Most folks don't have any idea what tf even is, and I don't want to bog them down in minutiae, but I'd like to have something on the label (or a card attached to the jar) so they know why my honey is special and worth twice as much as the other local, conventionally produced stuff. Thoughts, advice, musings welcomed!

I just got started this year but I've also been thinking about this. I do have a marketing background though so there's that. I think - I would start with something like "from naturally kept bees" and then either put a little asterisk by it and more wording on the back, or have it all together where you say something like "our bees live as naturally as we can help them - we don't feed them HFCS, we don't transport them around, and we never use chemical treatments in our hives" or something to that effect. There's also a Facebook group for TF beekeeping, there might be some threads in there about it.

The requirements vary from state to state but this is a good starting point ... label info

Thank you for the suggestions!