We need to do a better job of asking how we work with human nature. The biggest single mistake most of the people pushing for change make is ignoring it.
Lets take a simple example. The clothes line vs the drier. The labor difference is small and the energy savings is fairly solid. How many will make the change unless forced to it? Personally I want at least socks and towels run thru the drier because of how they feel. And in mid winter it is way more work to line dry. But other than those exceptions I am mostly doing it.
What is going to happen when the sacrifices are larger, the appearance of difference is bigger, etc? When it means starvation, going without air conditioning or going with reduced heat or other real sacrifices.
This house is passive solar and was built in the summer of 1984 by my parents. It is what I spent my entire summer between HS and college working on. It was fully closed in but far from done when I left for college. From when they moved in, my mother offered to show it and explain to anyone who talked like they might even be thinking about building a house. She had a full set of posters explaining how it worked made just for those opportunities. For the next 27 years that offer was made probably 80 to 100 times. About 2/3 would say yes. Many would express interest. But when push came to shove and it was actually time no one actually made much effort to build for passive solar. From those I know from visiting with them, one of the problems is the fact that this house doesn't look "normal". The second "fact" that seemed to be stopping them was it wouldn't work.(even when we could show it was working) Don't know how to over come that bias. My hope is if I can get it so the house stays old lady comfortable while requiring no auxiliary heat maybe that will be enough to convince people? For now I will just keep pointing people at my collector write up here in hopes of finding the right one to get one more convert. After all 30% of US homes have a basement. Thus the mass battery is already built in. If even 1/4 of those are viable for solar thermal air, looking at only single family homes that is still 6.1 million homes that could potentially benefit.
Another thing we might want to look at in the message and how it is shared: if you go to the Brigg-Meyers poll here on permies the 4 top categories are 66% for the results but checking against google those same 4 are just 11% of the population at large. Meaning we have roughly 6X as many of those 4 as the normal population represented on permies. So is the message being framed properly to interest those other types?
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