I give this seed company 7 out of 10. The catalog is beautiful and they are the darling of anyone who is looking for heirloom or unusual varieties. That said, a few years ago I started pepper seeds from them side by side with the same variety from another company, and there was a dramatic difference in germination. The Baker Creek seeds were FAR less vigorous. When I sent them a message, giving my background, long gardening experience (I've been starting seeds for over 20 years) and results with the specific varieties I had purchased, rather than saying, "Thank you for your feedback" or "Would you like a refund", they shrugged it off while implying it was user error. That never feels good as an experienced gardener. Side note: Their use of their children in their catalog always feels a bit exploitative to me, especially when they were quite young. I'm sure that's not how they think about it, but I always think about it from the kids side and hope someone is at least asking if they are OK with their photographs are all over the catalog and internet.
I still order from them on occasion, but they aren't my "go to" place to get seeds.