There are some great questions coming up here, and I agree with you that most of the information on the internet about Bokashi is designed as a marketing pitch.
In fact, because of that, I've recently started writing for Bokashi Composting HQ
. There is some advertising on there, but no direct product sales. The main agenda for the site is to promote Bokashi and to bring all of the best information into the same place, NOT to make sales of bran, buckets or any other equipment. There is only a bit of information on there at the moment, but I'm working at writing more.
McCoy - For a quick overview of the Bokashi process, have a read of this:What is Bokashi Composting?
Saybian - Once the fermentation stage of the process is complete (ie the organic matter has been in the Bokashi bin, with bran for a couple of weeks) you then have a few options with what you do next. You're right that the final process it usually completed in the soil (Have a read of this for more information: Bokashi Compost In The Garden
). The process is quick. Often, the waste will be unrecognisable within a couple of weeks. However, there are other ways to use your Bokashi compost. I haven't finished writing the pages for these options yet, but you can add the Bokashi mix to a worm composting system or to a regular compost pile. Because you can add cooked food, meat and dairy to a Bokashi system, this is a great way of getting these types of scraps into a regular compost pile or worm bin.
I've got a bit of a list of other topics I hope to cover on the site, but if you have any specific areas you'd like to read about please let me know and I'll try to address them. I'll also keep checking back here to help answer any other questions you might have...
Also - please share these links with anyone else who might be interested. The more people using the Bokashi process, the better!