Permies are entrepreneurs at heart. We are constantly innovating, testing, and refining ways to live in harmony with the Earth while building sustainable livelihoods.
That’s why I built the Experience Builder—a tool designed to clarify your business value, the core promise of your product, so you can discover your most engaged customers. Defining what your customer truly wants can be complex, and organizing this knowledge is even trickier. The truth is, the only way to understand what your customer needs is to ask, listen, and refine based on real feedback.
The Experience Builder streamlines this process by helping you collect, organize, and distill your most valuable customer insights. It turns what might feel like a confusing process into a focused outline toward understanding your audience, so you can create a business around what people truly need. Will it be a cobb outbuilding, natural burnished floors for their upscale bathroom, an up-cycled mobile chicken tractor, or a food forest? Only the customer can answer that.
I’m excited to share this tool with all of you in the Permies community first. It’s my hope that the business ideas to come from this tool will be from passionate, earth-conscious, and circular economy-minded individuals like yourselves—people who see the potential to balance profit with planet.
Learn more about the Experience Builder here:
https://dlightning.org/experience-builder.html
Or jump right in:
https://dlightning.io
I’d love to hear your thoughts. Does this tool help you better understand your market? Does the process make sense to you? And what additional resources or tools do you feel would help you plan and execute your business ideas? Your feedback will be invaluable as we continue to improve the Experience Builder and make it even more helpful for purpose-driven entrepreneurs.
