I like the three ethics, but I understand Paul's frustration (I think).
The world needs to change really, really quickly. The more people who embrace Permaculture's growing philosophy,
the better off the world will be.
However, if the three ethics turn off a significant portion of would be practitioners, are they doing more harm than good?
And I know plenty of people who would refuse to read the design manual because of the rainbow snake on the cover.
Narrow-minded? Yes, but unfortunate.
In an effort to get more people to change more quickly, it seems re-branding is needed. It is the difference between rapeseed oil and canola oil.
Please keep in mind, that I don't have any problem with the permaculture 'brand'.
Maybe quick and easy actions are easier to use to get the general public involved. Hey, it is "National Plant a Fruit Tree in Your Backyard Day!"
Not really permaculture, but if there were a million fruit trees planted in peoples backyards that would be great.
Maybe someone could start a Perennial Garden Club, package a couple of fruit trees, berry bushes, perennial veggies and flowers, and show
people how to save time and money while growing food.
They don't need to know that it is permaculture, or that it is a guild, or that you used all three ethics while helping them.