I called it posh because it's targeted at people who's foremost problem is an easy way to conduct financial transactions.
In my country, the plastic money adoption rate is much lower than in the US, and, if I may put on my tin foil hat for a moment, exproporiations of bank accounts need not be limited to only one EU country...
Cash has recently be called a 'haven for criminals alone' by EU bureaucracy, so the last thing I want is another way to "modernize" payment strategies in that direction.
(Don't think your government isn't contemplating similar things btw
Volution and Shopify aren't just a credit card reader and some software, but whole online shops. Fees are tax deductable, and I won't be selling services which only need a swipe to pay, but need a permanent virtual shop window to display produce.