How about
AgriTrue (maybe a green colored AgriTrue Logo) as the basic certification
and
AgriTrue + (maybe a gold colored AgriTrue Logo) if the producer is doing something above and beyond or maybe the gold logo could signify that the grower is doing something that they REALLY want the consumer to take note of or lookup of and read about???
AgriTrue Green Chickens are the yummy things that most of us around here look for (no *.ides etc.) and AgriTrue Gold Label Chickens were somehow raised in a manor above and beyond that the farmer wants you to know about. Perhaps they were paddock raised, given back rubs and slept in little beds in the family home?