To me the article is interesting for the moral ramifications. It seems like it forces ethicists to abandon any acceptable account of moral norms based on a cultural model, and retreat into the psycho-social model to socio-affective or biological spheres. I make infographic occasionally, and actually made one on Heinrich's research. It's attached below.
or link:
http://www.bestpsychologydegrees.org/american-psychology/
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