posted 2 years ago
Hey Permies,
My small marketing agency is looking at feasibility of starting a marketing cooperative. The focus will be among Eco-tourism, permaculture, and homesteading skills educators. Classes on meditation, outdoor skills, natural building, and hobby farming are welcome.
The goal is to help locations in the Mid-Atlantic (US) region fill on-site classes at your location. Meanwhile, providing lead generation, course registration, and support for direct response marketing. This would include internet and email marketing.
A cooperative model would pool resources, editorial staff, and publishing services to reduce costs for each cooperative member. You'd get highly specialized marketing skills done for you so you can focus on holding classes.
Clients agree that it is hard to run a successful destination and programs while doing all the office administration. What do you think? What would such a coop need to make your next on-site class more fulfilling to your attendees?
Best,
Justin
P. s. Our experience includes running a permaculture oriented newsletter and podcast. Plus publishing books and information products. I've also done seminar promotion for myself and clients. The agency focus is the technical side of marketing online and off.