It may be a slow burner but will it fire up the audience? Norwegian public TV is broadcasting a programme showing a crackling fireplace - for 12 hours.
The NRK woodathon features firewood specialists providing commentary and advice on subjects such as chopping, stacking and burning the wood.
The transmission, entitled Hel Ved, also features music and poetry.
The head of programming at NRK, Rune Moeklebust, described it as "slow but noble television".
"We'll talk about the very nerdy subjects like burning, slicing and stacking the wood, but we'll also have cultural segments with music and poems," he said.
"People in Norway have a spiritual relationship with fire," Mr Moeklebust was quoted as telling Reuters.
"Fire is the reason we're here, if there was no firewood, we couldn't live in Norway, we'd freeze."