• Post Reply
  • Bookmark Topic Watch Topic
  • New Topic

May 3, 4 Sustainable Tourism for the 21st Century Talk and workshop

Wilfred Roe
Posts: 125
  • Mark post as helpful
  • send pies
  • Quote
  • Report post to moderator
SBCC Center for Sustainability "Cities As the Solution" series presents:

Sustainable Tourism for the 21st Century
going beyond green, to innovative systems that emulate nature

Evening Talk, Friday May 3, 7-9:30pm, 2013
Mark McGuffie of
Enterprise Honolulu, O'ahu Economic Development Board
Admission $5
All Day Event, Saturday, May 4, 9am-4:30pm
Mark McGuffie,
joined by Gary Liss, of the U.S. Zero Waste Business Council,
& Caroline Dyal, from the Canary Hotel

Saturday Event Cost: $30
with Zero Waste Training by Gary Liss $50
All Events at the Fe Bland Auditorium BC/Forum, SBCC West Campus

Tourism is the largest industry in the world, and cities by far the largest creation of humanity. In a world with less resources and more people, how can we use human ingenuity to design a future in balance with nature? Luckily many have begun.

Please join us as our keynote speaker Mark McGuffie shares inspiring and concrete examples of innovations from around the world, with his unique insights as the convener for The World Congress on Zero Emissions Initiatives - Launching "The Blue Economy” in 2010, where he hosted innovators & leaders in sustainability practices from places like Bhutan, the Canary Islands, Colombia, Japan, Sweden, and many others, while also sharing the ancient traditions and cultural values that his home of Hawai‘i demonstrates with the spirit of "Aloha".

First defining "What is Sustainable Tourism", McGuffie continues his talk by sharing Blue Economy inspired innovations already being implemented as solutions around the world. By designing with nature, Blue Economy innovations go beyond sustainability and are based on whole systems thinking, that save energy, create jobs, and eliminate waste.

With his extensive experience and long history in the tourism and hotel industry, Mark McGuffie is uniquely qualified to speak
about Sustainable Tourism for the 21st Century, please join us!

Of special note, an opportunity to take a Zero Waste Training with Gary Liss of the U.S. Zero Waste Business Council as a part of the all day Saturday program on May 4, see details below.

Sponsored by
SBCC Center for Sustainability

Special thanks to our event sponsor, the Canary Hotel in downtown Santa Barbara
part of the Kimpton Hotel & Restaurants, pioneers in Sustainability since 1981.

Event Co-Sponsors: Canary Hotel, SB Independent, Community Environmental Council (CEC), Santa Barbara Car Free, BackYard Bowls, Santa Barbara Permaculture Network, Vivi Teston,

The event takes place at the Fe Bland Auditorium/BC Forum on the Santa Barbara City College West Campus, 800 Block of Cliff Drive, Santa Barbara, CA, 93109. No reservations required except for the Zero Waste Training. Parking is free on the West Campus on weekends.
More info: (805) 965-0581 ext 2177, email:sbpcnet@silcom.com

Campus Map: http://sbcc.edu/map/map.php?loc=CC


Friday Evening, 7-9:30pm May 3, Keynote speaker, Mark McGuffie, Managing Director of Enterprise Honolulu- O'ahu Economic Development Board, and convener of the The World Congress on Zero Emissions Initiatives - Launching "The Blue Economy”, in Honolulu in September 2010.
Panel of community members follow: with Dave Davies of the Community Environmental Council (CEC), Caroline Dyal, from the Canary Hotel, Frances Gilliland, from the Green Business Program of Santa Barbara County, Steve Cushman former president of Santa Barbara Chamber of Commerce & currently serving with the Foundation for Santa Barbara City College, and SBCC Culinary Arts & Hotel Management student.

Saturday, May 4, all day program includes plenary talks in the morning with three speakers, followed by break out sessions in the afternoon.

Our speakers include (see extensive bios at the end of this email):
Mark McGuffie, Enterprise Honolulu- O'ahu Economic Development Board
Caroline Dyal, General Manager of the Canary Hotel in downtown Santa Barbara, part of Kimpton Hotel & restaurants, pioneers in sustainability practices since 1981, including an Earth Care program
Gary Liss, of Gary Liss & Associates, Former Mayor of Loomis, CA, President of the U.S. Zero Waste Business Council, convener of the National Zero Waste Business Conference in Cincinnati, Ohio, May 2013
Living Machine® company representative,(pending)
***The afternoon break out sessions on Saturday, May 4, includes an opportunity to take a Zero Waste certification training with Gary Liss, who has done trainings for community colleges, businesses and cities around the country, most recently Whole Foods. Mark McGuffie & Caroline Dyal of the Canary Hotel, will meet with others who want to learn more about sustainability practices for tourism, and ask Mark more about Blue Economy innovations .

To RESERVE SPACE for the Zero Waste Training:
Please email to be placed on the reservation list for the Zero Waste Training,
Note on Subject Line: Zero Waste Training, email to: Margie Bushman, Center for Sustainability: msbushman@sbcc.edu.
Training Cost: $50 (includes the morning talks, must attend both for certification) Space is limited.

Speaker Bios -

Mark McGuffie

Mark McGuffie is Managing Director of Enterprise Honolulu, the O‘ahu Economic Development Board, a private non-profit organization established in 1988 which envisions a prosperous Hawai‘i. Practicing, sharing and living the values of Aloha and Malama, provides the insight and guiding light to care for Hawai‘i and its future. Much of his expertise is directed toward rethinking Environmental System Design - Blue Economy Innovations integrating Food and Clean Energy Initiatives, Sustainable Tourism and Community Leadership Development.

He was most recently the United States representative for the Program Committee of Congress at the World Conservation Congress for the International Union for the Conservation of Nature (IUCN) held in Jeju, South Korea in September 2012.

McGuffie was formerly the Executive Director of Hawai‘i Island Economic Development Board, Chair - Workforce Investment Board, Treasurer of Preferred Hotels and Resorts Worldwide including 104 independent luxury hotels and resorts in 52 countries and managed hotels several of them over the years, namely: the UN Plaza in New York City, Checkers Hotel in Los Angeles, opened The Manele Bay on Lanai and managed the Mauna Lani Bay Hotel on the Kohala Coast, Hawai‘i. His extensive tourism background of nearly 35 years in luxury hotel and resort operations included assignments in the UK, France, Canada, Singapore, Caribbean and across the United States. He attended Cornell University for Professional Management Development.

"Today, Hawaii’s brightest minds are looking to combine the latest modern technology with traditional ways of managing the islands’ resources in order to live sustainably. Enterprise Honolulu is a non-profit organization that facilitates work on Hawaii’s infrastructure and planning issues in order to move the state towards energy independence and food self-sufficiency. One of the goals of The World Congress on Zero Emissions Initiatives was to realize that it is possible to achieve abundance in our systems for human needs in the areas of energy, food, health, housing, transportation, waste, and water by using what we have. Today, systems in these areas are not fully integrated, they are often wasteful and designed in silos, rather than using an inclusive process. This is a time to come together with experts and people from around the world interested in solutions to learn and share about innovations that are proven."

Mark McGuffie speaking about The World Congress on Zero Emission Initiatives - Launching "The Blue Economy" conference 2010

Gary Liss
US Zero Waste Business Council

Gary Liss is the President and Managing Director of Gary Liss & Associates. Serving international municipal and private-sector clients, he has a history of bridging problems with solutions and creating environmental programs that have economic benefits.

Gary Liss is the current President of the U.S. Zero Waste Business Council (USZWBC), which recently launched the first Zero Waste business certification program in the country, developing a third party certification system for businesses that meet the Zero Waste Principles of the Zero Waste International Alliance (ZWIA). The goal of businesses participating in the Zero Waste Certification program is to divert all end-use material from the landfill, incineration and the environment, while achieving a minimum of 90 percent diversion based on the standards set by the Zero Waste International Alliance (ZWIA).

He was the Executive Director of the California Resource Recovery Association (CRRA), organizing workshops and their Annual Conferences, including the first Zero Waste Conference in the nation in 1997. Under his leadership, CRRA adopted its Agenda for the New Millennium, which calls for Zero Waste as a new goal for resource and waste management.

Gary Liss has a Masters in Public Administration from Rutgers University in Newark, New Jersey and a Bachelor’s in Civil Engineering (Environmental Engineering major) from Tufts University. In 2005, Gary Liss went through extensive training in the Zero Emissions Research Initiatives (ZERI) and is a Certified ZERI System Designer. Former Mayor of Loomis CA

Caroline Dyal:
General Manager Canary Hotel, Downtown Santa Barbara, CA (a Kimpton Hotel)

Kimpton Hotels are pioneers in sustainability practices with more than 25 years of experience of care for both the earth & its people with its flagship EarthCare environmental program. Kimpton's first hotel, the Bedford in San Francisco, was one of the first to began looking after its waste in a sustainable manner in 1981. The Hotel Triton, also a Kimpton hotel in San Francisco, set the bar for environmentally sustainable lodging with an "Eco Floor", and helped to write the California's Green Lodging Program standards in 1994. www.kimptonhotels.com

Carolyn Dyal brings more than a decade of experience in hospitality management with her to Canary, working at a number of renowned boutique hotels, including Hotel Palomar in Los Angeles, Viceroy in Santa Monica, Chamberlain, West Hollywood, Avalon Hotel in Beverly Hills, and most recently before coming to the Canary in Santa Barbara, Kimpton's Hotel La Jolla.

Dyal began her hospitality career in food and beverage and quickly progressed to managerial and training capacities at such prestigious establishments as the Palm Restaurant and Disney's Grand California Hotel. Dyal holds a bachelor’s degree in fine arts from New York University.

Living Machine®:
Living Machine® Systems found in these buildings: El Monte Sagrado Resort, Taos, NM; Esalen Institute, Big Sur, CA; San Francisco Public Utilities Commission, San Francisco, CA.

Living Machine® Technology blends cutting-edge science and engineering with plants and beneficial bacteria to efficiently treat and reuse wastewater, providing lasting water solutions for communities everywhere. Based on the principles of wetland ecology, our patented tidal process cleans water, making the Living Machine® the most energy-efficient system to meet high quality reuse standards.

At a glance, the Living Machine® system incorporates a series of wetland cells, or basins, filled with special gravel that promotes the development of micro-ecosystems. As water moves through the system, the cells are alternately flooded and drained to create multiple tidal cycles each day, much like we find in nature, resulting in high quality reusable water.

Additional Resources:

California Sustainable Tourism Summit Planning Document:

What Exactly Is Sustainable Tourism?
The concept of sustainable tourism is a confusing one, often mistaken for other environmental related concepts like ecotourism or geotourism. While similar, there are inherent differences, the California Sustainable Tourism Summit Planning Document should help clarify the key differences between sustainable tourism, ecotourism and geotourism.

Sustainable tourism is generally defined as tourism activities that create a net benefit for the economic, social, cultural and natural environments of a destination. No one element should trump another.
“Sustainable tourism development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and the various niche tourism segments. Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability.”

  • Post Reply
  • Bookmark Topic Watch Topic
  • New Topic