I've seen the Maker's Diet book on my mom's coffee table and flipped through it. It seems pretty close to paleo so I gave her the thumbs up to try it.
In the interview he does mention permaculture once and seems to use a lot of permaculture techniques on his farm. He says he's going to no longer use alfalfa because he can't find a clean source. 7% still has GMO or glyphosphate content. He also sourced his dairy cows from ancient lines from Africa and India.
Not endorsing the product or MLM. But he might be interesting to follow in a 'what would a multi-millionaire with a permaculture and organic knowledge set do' way.