The two most possible reasons that I think happened was that the lawn has suffered fertilizer burn from the inconsistent application of fertilizer(by hand). The only remedy would be to water, water, water, to decrease the concentration, then reseed.
The other reason could be an infestation of chinch bugs. Look carefully near the borders of the dead grass sections to see if there are any small crawling insects there. Check this link to see how a lawn infestation looks.
http://versicolor.ca/lawns/chinchNOW.html
It also shows a picture of the nymphs but the adults have a darker color.