WOW! This is so cool! As a fellow animator and video editor who is also a permie was very excited to see this in my inbox
Because I'm a little late to the conversation I don't know if my 2 cents are still helpful at this point, but if so, here are my thoughts (and apologies if any of these have already been stated, I haven't read through all the previous comments):
- The video can be cut MUCH shorter than 3.5 mins, more like 60-90 seconds at the absolute maximum. You want to grab people and keep them engaged, and its hard to do that with a 3.5 minute video.
- I'd cut all the interviews. Not sure if this is controversial (and sorry if so!) but these can easily be cut out and replaced with static images somewhere else on the Kickstarter page (outside of the video) as a still image with a quote overlay, or just the quote itself. I was engaged with the video until the interviews started - I think the switch from animation to video was jarring, and the animation is what is really going to keep people watching - the interviews aren't as compelling for me as a viewer. I also don't know who any of the people are (maybe I should?) but I imagine many viewers will also be in the same boat.
- At 1:22 where the new/improved Master Gardener Program being is compared to the previous course, instead of having text on the screen think about showing visuals instead (images of pesticides, fungicides, etc. that are replaced with images that represent permaculture, hugelkultur, happy animals / plants, etc.) Visuals are more compelling than text and will resonate with folks more on an emotional level.
- From here (after cutting the interviews), I'd jump in to showing "teasers" or "snippets" of the actual course itself - people working in a garden, hands in the dirt, sitting together with notebooks, building things...
- Then, end on something compelling for the viewer, that keeps them excited / engaged. The current narration at the end should be the finale / climax and it falls somewhat flat currently. I'd consider changing the narration here from "Are there enough people wanting video of the whole class to pay for the editing?" to something more like "With your help we can turn this program into a video course that can be viewed any time, anywhere, on your schedule. Let's do this, together." Something to get buy-in from the viewers, to feel like they are involved in the creation of the thing. As a viewer/potential customer I don't really care how the editing gets paid for, but I do care about being involved in the production of a really cool product that's going to make this really essential and valuable information accessible to more people.
Since I'm here I'll also add that I'm an instructional designer with a background in video editing and animation (I create online educational courses that utilize a lot of writing, video, and interaction - here's my portfolio:
https://taraswenson.github.io/). If you're in need of another editor / animator, or someone to help build video courses, I'm more than interested and please reach out to me at
taradswenson@gmail.com This is really cool and I'm excited to see how it develops!