I wrote a little eBook last year about how to clean the house using safe, edible ingredients. Etsy tells me this topic is trending right now, but my book isn't selling.
The goal is to find out what I need to do to get this book selling on Etsy.
how to clean with cleaners you can eat
So I decided to play with SEO by changing some keywords, the thumbnail image, and description. which got me here
. It's really neat that Etsy lets me have two of the same listing so that I can play with SEO without loosing out on any existing SEO.
I went two steps further. I put the book on half-price sale for a month and I bought Etsy ads for the two listings to improve my analytics of the views to clicks ratios.
Etsy ads are charged by click, and I set my maximum budget of $1 per day. I'm not reaching that budget which has me very worried that there is still a lot more work to do on this.
Two things I think would help me out
1. if I could get half a dozen purchases and reviews for this product (the one with the new photo), it would make Etsy search love me more. But I don't know a Etsy-legal way to go about doing this.
2. I will probably need to up the price substantially when the sale is over. When I sell (and buy) on Etsy, I notice that the price of the item directly corresponds with the perceived value. I was going to up it to CAD $10 or $12, but the podcast I'm listening to suggests that over $20 sells better. But I don't think it's worth that much. I'm still undecided on this path.