posted 4 years ago
Just be aware that as presented, this has the structure of one of those urban-legend type horror stories that's deliberately crafted to go viral without being verifiable. The viral "attack surface" is people's very real caution and concern for their pets, and the inherent "sounds like it could be true" plausibility of the tale. Posted as the report of somebody with (at least in the viral package we saw, may be different in the original place of publication) a generic short name, and no identifying features (geographical location, name of vet office, identification of the toxin, et cetera) that could make it verifiable by traditional reporting methods (contact multiple people involved and have them confirm or offer additional details).
I am not saying the story's not true or that the warning isn't legitimate. I genuinely have no opinion about the underlying truth of the matter; there's not enough solid detail to allow me to form such an opinion. But we've see this format thousands of times since the beginning of the internet, and it's such a perfect example of the viral cautionary tale that I wanted call attention to the structure of the thing.
I have set for myself the rule of not participating in constructed virality when I can catch it in the act, because I don't like being the servant of a meme crafted by unknown persons for unknown reasons. (For instance, was this story spread by cat lovers, or by people who want -- perhaps for very good reasons -- to make Amazon look worse?) I can't tell whether this viral package is deliberately constructed to be such, or whether it's a good-faith accidental viral creation (those happen too). Either way, it set off my structural warning bells, so I wanted to share that.