I think another promising inroad might be with animal
feed. I know when I give my critters a little food-grade charcoal every day, their
poop doesn't stink nearly as bad. It's especially noticeable with my two cats, who love to hold "competitive pooping" marathons. If they don't have charcoal for a few days, the stench is eye-watering! It doesn't matter how recently their litter was changed, nothing will contain that smell! But a tiny pinch of charcoal, mixed in with their squishy food, and suddenly there's no smell anymore.
What if that was the selling point? With more suburban areas expanding into farm country, controlling odors can go a long way toward easing neighborly tension. And the benefits it would have on soil could be presented as a bonus.