It seems like a reasonable idea. There seem to be a lot of approaches to the problem of roots circling a pot, and ridges along a round pot is one of them, along with mesh pots that have roots pruning themselves. So this is just a variation of that suitable for ground planting. Personally, when planting in-ground (best in fall when possible! then winter, then spring), I prefer loosening the potted soil around the roots thoroughly
enough that I can unravel them to their full length, and then make a nice deep planting hole to fit that would have them much more easily reaching ground that will stay moist once summer hits. I imagine that would help them establish best. Of
course, that also tends to address any issue of circling roots.
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