You're correct in that horse hay should generally be lower in carbohydrates (starches and sugars), with moderate protein, and that grass hay is preferred over legume hay (clover, alfalfa, etc). However, it's not the only culprit in laminitis (it can play a role, but it's not the only thing). It's also better for draft-type horses and ponies (and QHs) who may be prone to other metabolic disorders like EPSM (
https://www.thehorseshoof.com/epsm.html). That said, generally, there's not much probably not much benefit of a native grass vs a commercially developed one from a marketing perspective. Most horse people want to buy the type of grass hay they are familiar with. I would NOT count on being able to get a premium for a non-typical type of hay, especially without a few years of feeding it yourself. (I think you'll have no trouble selling it, but maybe not at the highest price point.)
(I also think that site very strongly overstates the case for the seeds they are selling, frankly.) Also, if this has previously BEEN a hayfield, there probably is already introduced stuff in that field- and that's fine! Coastal, which is the main hay grass in my area, is absolutely NOT native to the area, and horses do great on it. (Family farm (conventional) has about 400 acres in hayfield and grows a mix of coastal, rye, and a commercial mix that I can't remember the name of.)
I'd also be very leary of adding salt or anything to the bales. Yes, horses like it, but it'd be irritating from a horse-diet-creating POV to try and figure out how much salt was in there and how that needed to be factor into nutrition since it could vary bale to bale- you wouldn't be able to do the studies like a large feed company would.
There is ALWAYS a market for good grass hay, though. And it's relatively easy to contract out cutting and baling, if you have a decent sized field. The only downside is that you're totally at the mercy of the weather- and a year that gives you great crops will probably give everyone else a good crop too, driving the price down. And even if the weather is good, sometimes you just get unlucky- you end up with dusty hay, or you get rain while it's in the field, and despite the best growing conditions you end up with stuff that's barely fit for cows.