The inherent problem I am seeing is that a bank is looking at a SWOT Analysis from a financial sense and much of what you write is about physically growing things. Do not take offense to that, most farmers are farmers because we grow things, if all we did was chat about numbers we would be bankers (interestingly my wife is a banker). But that does not help a farmer get a loan. If you need money from a bank, you need to speak their language; you need to assure them that you can pay them back, and that means speaking in dollars.
Here is an example. You wrote
Healthy Produce...well, they already ASSUME you are going to do that, a farm cannot exactly sell rotted tomatoes. They need to know HOW you plan to produce Healthy Produce and WHY it will be better then your competion, in
Permie cases, against the competion which will be Organic Farms.
There is nothing wrong with your points, you just must take the emotion out of the list, and twist it around so it makes more fiscal sense. How does "
minimizing environmental impact" allow you to get more money for your product, or lower your production costs? Minimizing environment impact means little if the farm only lasts 5 years and reverts back to conventional farming because the farm failed.
Ideally you want to counter a weakness with a strength, and most times it is not "spin". For instance, my farm is very rural so I am a long way to a good market, but that also means I have very little competition here. See how that worked...it was a money-based statement, but took the liability of being a long ways from my PA market, and put it in a good light...no competition! That is banker speak.
Learn to talk in numbers and you will get your loan.
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