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effective radio ads

 
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I was driving back from work yesterday and decided to listen to some music instead of my usual podcast. I tuned to the classical music radio station. After a little while, the weather forecast came up. They started with the local forecast: -10 C (14 F) and snow. Then moved on international forecast: Paris - sunny 5 C, London - Overcast 9 C, Venice - Sunny 10 C, Miami - Sunny 20 C, etc. And then, as I am starting to think to myself that I am sick of the cold and that 10 C (50 F) would be pretty sweet, there comes the travel agency ad! I thought this was really clever and sneaky intro for an ad, that made me laugh!
 
The government thinks you are too stupid to make your own lightbulb choices. But this tiny ad thinks you are smart:
building a better world rather than being angry at bad guys
https://wheaton-labs.com/bootcamp
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