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October is Fair Trade Month: Make every purchase matter!

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Did you know that Fair Trade Certified (TM) enforces internationally-monitored environmental standards, helping farmers gain the resources and knowledge they need for sustainable growing, organic conversion, reforestation, and water conservation? It all starts with making a Fair Trade purchase.

In celebration of Fair Trade Month in October, Fair Trade USA is working to increase awareness of Fair Trade in the United States in order to support even more farmers in their quest to implement environmentally-sustainable farming practices. Fair Trade USA would like to invite you to learn about and share ways to make every purchase matter. It’s the next step to a greener lifestyle and socially conscious earth.

Fair Trade USA (http://www.fairtradeusa.org/) is a non-profit organization which strives to cultivate a global trade model that benefits farmers, workers, consumers, industry and the earth. By certifying products and suppliers who protect local ecosystems and guaranteeing that farmers are paid a fair, honest price, Fair Trade USA works to help people make conscientious purchases.

To help consumers find Fair Trade Certified products more easily, Fair Trade USA is marking Fair Trade Month 2011 with the launch of a new social media initiative. The new “Fair Trade Finder” Facebook and mobile (iPhone and Android) application allows consumers to enter their location to find out where they can buy Fair Trade Certified products nearby as well as be among the first to populate the map with other Fair Trade product locations.

You can be a part of the next step in going green by checking out the Facebook application here: www.fairtradeapp.com.

You can also download the mobile app from the Android (https://market.android.com/details?id=org.fairtradeusa.finder) and iTunes (http://itunes.apple.com/us/app/fair-trade-finder/id467353692?mt= app stores.

By participating in this small act, we can have a large impact on our future.
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