Celeb permiculture spokesman candidate Andrew Zimmern?

Kind of interesting thought that popped into my head, I've been kicking some similar thoughts around since I was turned onto permies.com awhile ago.

I'm not trying to ruffle feathers, but I notice a lot of preaching to the choir when it comes to permiculture. That's awesome for spreading ideas to people with motivation and passion for similar projects, it enlightens other people to try techniques, etc, BUT
I think the target for permiculture education eventually needs to hit the soccer moms, the blue collar workers, and the general american permies.

Enter my thought today, I was listening to an interview on a local radio show here in MN, and Andrew Zimmern of Bizarre foods was on, he's a chef, traveler, etc that has seen lots of things around the world, and has a taste for all sorts of food. He's got a pretty popular show on travel channel.

He was briefly talking about the lack of connectivity to food, and specifically how he really hates the current state of agriculture basically huge factory farms, and the massive amount ofchemicals, hormones, etc they use. He mentioned that if we could change the way food is grown and diversify our diets that a lot of the food problems we see worldwide would be solved.
I know there is somewhat of a movement among chefs to support changing the state of agriculture to more naturally raised food, and more unique food IMO this is a great way, maybe THE way permiculture can become a recognizable form of agriculture here in the US. I wonder if Andrew Zimmern might be a good candidate spokesman or advocate, it sure sounds like he would be an easy convert and he sure has a lot of connections to the food and media world. The way to people's hearts and minds are often through their stomachs.
Just thinking out loud, any thoughts?

I think spokespeople in general have pros and cons.

Yes, they attach a famous face to a particular cause or movement or whatever that can garner publicity and help with moving things forward in a faster manner, but they can also bring negative publicity if there is any fall from the public grace. (Not saying Zimmern is going to suddenly turn into Justin Bieber or Lindsay Lohan, but you get my drift.)

Personally, I like Mr. Zimmern and his show(s). I find his take on food to be interesting and his adventurous eating to be a good example of pushing yourself beyond your culinary comfort zone to find new edible treasures. Like many "foodies" he is a big proponent of farm-to-table and of not wasting anything from an animal you butcher.

My wife, however, hates him. Won't watch his shows and either leaves the room or changes the channel when he comes on. For her, he would be more like an anti-spokesperson. (Now, if George Clooney was a permie spox, that would be another matter entirely. )

Interesting idea though.