Jumbo is a mainstream, mid range supermarket in the Netherlands. We use them for staples mostly.
But but but! This has arrived on the shelves
with this accompanying blurb:
This tasteful 'slow sugar is produced from 100% pure juice of Arenga sugar palm, rich in minerals and antioxidants. The juice is extracted by small scale farmers who contribute by planting (or retention) of mixed forest habitat conservation of native animal species, including the highly endangered orangutan. By purchasing this product you are supporting the Masarang foundation. For more info visit the website.
It goes well with my morning coffee and I have a daily reminder of what one person can do.
If you haven't come across Willie Smits before, this is a good place to start