The Earth's surface is divided up into squares of 3 metres by 3 metres. Each square is assigned three random words - e.g. drips.sporting.merit. This easily memorised string is then used to indicate a location. The string is also easy to communicate verbally.
The words are randomly assigned in order to make adjacent squares sound totally different. This essentially eliminates small-to-medium location errors. This is the problem with the GPS lat/long system - a single digit typo can lead to an error of any distance.
The 3m x 3m box is a nice, comfortable level of precision for humans to work with on most types of tasks.
I think this could be really useful for people who own large amounts of land and need a friendly, universal way to identify a location on their land.
According to the website creators - postal addresses are still quite uncommon, especially in the developing world. This website helps people who don't have an address but need to identify the location of their home.
Also, they are not just using the English dictionary - there are currently 13 languages to choose from.
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