I was updating a listing for my homegrown yarn and I thought wouldn't it be neat if I could find a way to say that the source of the fibre and the distance of the yarn were the same. I can't figure out how to phrase this, but it seemed a clever thought.
So I started wondering, how far away is 400 yards? I asked someone in the house who has done the calculations, and apparently, 400 yards is the distance, down the driveway, down the road, to the intersection where the mailbox is. I didn't realize we needed that much yarn to knit a pair of socks. It puts things into perspective.
Talking about perspective. The alpacas and sheep all live within 100 yards of the house.
Is this a selling feature for this kind of listing? Truly local material source? How would I describe this?
That is absolutely the sort of thing you want to say! "This skein of yarn is longer than the distance to the alpaca pasture! Now THAT is locally sourced!" or something similar. "If this skein of yarn was unrolled, it would go from my spinning wheel, to the alpacas, and back again! That's as local as it gets!" Marketing is quite a bit telling a cool story, with things in it other people will remember "oh this is knit from really local alpacas, they were so close to the yarn spinning they could have looked in the window and watched!" The things they can tell others is the things to tell them when you market. Marketing something neat is a lot of telling people a story about WHY it's neat. You aren't going for person looking for the bargain basement prices, but for the people who want to buy something that's cool, not just cheap.
Looked at your shop, lovely! I don't knit yet, but ooooh, that makes me want to move it up higher on my Things to Learn list!