Love the answer Paul, thank you.
Twist: don't do it at the lab at all?
Create the curriculum, and the list. Offer the online course for :: PRICE:: and then tell people to go get it done. Heck, since people might be more interested in the skill teaching than the whole package or the certification offering them a la carte would probably create great revenue too. Each skill course goes up when it is ready, hopefully funding the next filming and presentation of the next skill.
When they have completed a sufficiency (perhaps 1000 of 1200 or 800 of 1000) they can apply, and schedule, and pay for, a PEP1 certification visit. This may at first represent relatively few on sight visits by yourself to get a few others out there accredited but it would not take long I suspect before you had a core number of PEP1 certified folks. I'm picturing something slightly less attainable than say an online PDC and something more attainable than Sepp's (where you must labor under his eye for hours and hours and hours).
I suspect this model would also allow you to drop PEP1 certs immediately on a number of folks out there already doing the right stuff. I'm thinking of some of the established operations out there (Ben Falk, Mark Shepherd, Jack Spirko) or the like. And if those 3 weren't ready immediately I suspect that it would be a short list of additional skills they'd have to show to earn it. Get them on board and you've already established 3 additional potential certifiers too.
Just spit balling here, based on my understanding of your idea. I'm also thinking these skills will be a lot more "create and run a cashflow neutral - cashflow positive orchard (or livestock, or etc.) operation" and a lot less "Make a Proenneke style mallet/cabin/barn" but you're the boss, boss