paul wheaton wrote:Interesting stats ...
2274 people have watched the video on kickstarter.
In a single email to almost 100,000 people, 21,000 people opened it.
21,000 people read one email, but only 2274 people have watched the video on kickstarter.
I do think that this is ... different. Really different. Hard to get your head wrapped around. At the same time, I think the video does a really good job of explaining it.
In an effort to try to understand stuff I am taking an intense look at these two numbers: 21,000 and 2274.
I think that this says that the poetry I wrote to the 21,000 was not inspiring enough to get people to look at the kickstarter and watch the video. Does this seem reasonable? Might there be other factors I haven't thought of yet?
Paul, I think that I mentioned this during discussion of one of the past Kickstarters... My dad once told me that the mortgage company that he had worked for would send out unsolicited marketing mail, and they would get 0.1% replies.
So for you, 100,000 emails --> 21,000 readings --> 2274 actions = 2.27% conversion rate. You have an email list that is made up of folks that are in some way at least interested, know who you are, or are previous backers; so I'd expect that sort of response.
I think your base of loyal backers is growing, but organically, not virally. I remember one past Kickstarter there was a bump (twice) when you tapped into others contact lists (Spirko, Harris). I'm guessing there was some shared/crossover interest in that project (rocket ovens, I think?). Anyone on board this go-round?
What sort of crossover do you see for this project (those who might have a contact list/subscribers to share)? YouTubers (Homesteading, DIY, Gardening, etc.)? Farmland trust organizations, already trying to maintain farmland and connect to new farmers?
Any idea about how many first-time Kickstarter backers in the mix? I know that I had already backed a couple of other projects before any of yours, so I was already familiar with the concept of crowdfunding, and the process itself... so that's another hurdle for some, but it's also a prime demographic.
I'm sure cracking the Kickstarter algorithm is a factor... how to get to the top of their ranking, of "liked projects", to get your project in front of fresh eyes that are already on Kickstarter looking for something to back.