I live in a house that is solid brick on the first floor, and stud framed on the second.
The western wall gets a huge amount of
solar gain , it boarders a driveway and it has no porch,
trees or neiboring houses to protect it from the afternoon sun.
I was inclined to cover it in reflective mylar, but I suspected that would be frowned upon.
Instead, it is shaded by a grape vine that grows down a guy wire
trellis.
Between the shade and the aspiration of the leaves, I think it is cooler on average.
I am fascinated by liquid thermal mass,because it is movable.
In conjunction with an insulation barrier it can allow the active gathering and storage of thermal
energy.
While passive thermal storage might be more efficient, I think active thermal storage is easier to retrofit to existing buildings.