This research paper studied various mixes of Oregon cob, comparing strength of the mixes. From what I recall visiting the Cob Cottage Company a few years back, their preferred ratio was 3 parts sand to 1 part clay soil, and I don't recall if it was 1 part, 2 parts, or as much as possible for straw. The linked study found the more sand, the greater the strength, as well as straw/hay of at least 6 inches in length.
Other sites I've seen suggest 2 parts sand to 1 part clay/soil, and "enough" straw so every handful has fibers.