how to make kickstarter things pretttty ???

So I have implemented some "ads" on the top of each of the new richsoil article webpages for our kickstarter but it doesn't seem like they are doing too well. You can see them here, here, and here. Or here is a screen shot to make things easier:



Then, on the rocket stove article, we have the video embedded, and you can see that here.

Screen shot of this one:




Basically what I am asking is, what are ways we can make these sections look prettier or more enticing so that we can convert all the tons of traffic to those pages, into supporters of our kickstarter!!

Would there be a better image? Better font? Better sizes? I will welcome ANY feedback.

here is a option that replaces the co2 text with dvd graphic mockups

Hi Cassie, threw something together, that you might want to try...
only thing is the rocket stove pic on the cover is off Google so could be some rights issues there... but we could always swap it out..
let me know if you want some additional banner sizes and ill do a quick resize for ya!

Cheers
Olof

Thought id just mention that the save up to 100% on heating claim... was referenced to that dude that heated his house on junk mail...
not sure if there needs to be a little asterix on the claim and a small terms and conditions apply bit

Love the design

Thanks Judith !