The referenced article is about 14 years old ... and although I'm not tied into the BD world anymore (yay, electric car), I'm certainly not aware of a sea change like this. But it certainly has the potential to make BD very green and totally non-dino.
Aim High. Fail Small.
Repeat.
Replace the word "snake" with "danger noodle" in all tiny ads.
Quit your workee-job and live, year round, for free-ish in Montana