John Yunker and Ashford Creek Press - a philosophy to make the world a better place through story?

John Yunker is a guest here this week, and, being a hermit on another continent, I'd never heard of him.  Sorry John...

So I had a look at the website of the publishing house he co-founded - Ashford Creek Press and found this.

Changing the world one book at a time
Ashland Creek Press is a vegan-owned boutique publisher dedicated to publishing books with a world view.

We're passionate about the environment, animal protection, ecology, and wildlife, and our goal is to publish books that combine these themes with compelling stories.

Now my interest is piqued!

John, if you're reading this, could you tell us more about your writing and publishing philosophy?  

Why stories?  

Is writing stories something more of us could do to help our planet?

Any suggestions for blending writing such stories with the aims of this site to make the world a better place through permaculture?

Edit to add a link to a story I wrote years ago for my son when he was eleven years old and said he wanted a tiger for Christmas - Legend of Shaka