Kickstarter - they did a really nifty job of setting up the rewards and stretch goals

I stumbled on this Kickstarter and I wanted to mention it because they did an amazing job of setting up the rewards and stretch goals.

https://www.kickstarter.com/projects/deerstalkerpictures/1-for-all-the-next-adventure

I love the images are clear for the backer levels.  It includes this and this, and all previous rewards.  

The stretch goals are revealed as they arrive at them.  

Mostly I'm just sharing here in case I do another Kickstarter in the future and this has some good ideas I might try.