I am no expert, sometimes a little creative, but generally just a well intentioned person with my 2 cents readily given.
That said, when you look at Kickstarters that are blowing chunks, no real followers and hardly any money raised, if any... what do you see?
Usually it is a project that screams "me, me, me, me, me". Nothing there for anyone to really wrap themselves up into or around. I have seen
people that want you to invest in their "picket fences", "farm", book, whatever. Every one is secretly tuned into that radio
station WIIFM, What's In It For Me.
Now when you see Kickstarter projects that are raising tons of money, blowing past any initial goal what do you see?
I see someone offering a product, technology, art or something that makes you want to be a part of it. Some
product or item that you get to hold, I for instance purchased Sergei's Wild Edibles because I am always
wondering what is edible and no time to have a garden of my own right now.
"Wild Edibles"
I also backed a project by an art teacher that had created a book of partially started art doodles,
I like to doodle on occasion and I thought this was a great idea. I could see his product in
every kids desk at schools across the country.
"Heartless Machine"
I was going to be a part of Paul Wheaton and friends Ernie and Erica Wisener's Rocket Mass Heater kickstarter but the NetSpend
Visa card I purchased to use for the full enchilada (DVD's and Streaming videos) ended up being unuseable for anything except
counter purchases. I did participate at a lowly $5 level though.
Rocket Mass Heater 2.0
I have seen threads here that offer so much information, from so many sources that scream to be put into a book. They could probably
easily make there way into a kickstarter or even a createspace.com or lulu.com style self-published book. As a marketer that I have
followed in the past says, "You don't have to be the only source, but you should be the only
Known source." so self-promotion is very
important but with a good product you could develop easy "host-beneficiary" arrangements with many websites, offline companies, etc.
How to Create a Product from Information You Already Know
As an example I will give you Paul Hartunian, "The Guy that really did sell The Brooklyn Bridge". Actually he sold pieces of a wooden
walkway that was being replaced, but he'd been looking for a way to use Free publicity to make himself money and after he did it
once, he did it again and again and eventually created a program to sell to people for them to learn to do the same.
Go looking at Amazon.com or your local magazine rack for ideas on what sort of products to create. The New York Times Best Seller List
is full of information on what people are interested in now. If you want to stick with permacultural ideas, do a google search on "sustainable
farming", permaculture, any of the names in the business; what are they already promoting and where do you see a gap or need that isn't
being filled? What do people want? Secrets, easy ways, information, how to, etc.