On my bookshelves are tons of Victorian novels, cognitive and personality psychology tomes, Permaculture titles, and...I also read business books. I suspect that one of the big things about all of these topics/genres that I love is
innovation: or, the human mind making more of a situation than it seems at first could be there. At the thrift store last week, I found a business book that is exactly what interests me in that way about Permaculture. It's called
A Beautiful Constraint: How to Transform Your Limitations into Advantages, and Why It's Everyone's Business by Adam Morgan and Mark Barden.
By now I've read everything by authors Daniel Pink and the Heath Brothers
at least once, and in my opinion this is the type of book that should have been produced by their publishers in that popular, inviting, easy-to-take-off-the-shelf style. But instead it was published by Wiley, and so it
looks (and feels) like a textbook, although the book is packed with stories and diagrams that make the content of the book easy to understand both visually
and through the power of story.
It is and it
isn't a business book: the examples of constraints catapulting innovative thinking are taken from every imaginable sector, showing how people using constraints to their advantages can create amazing organizations, solutions, and situations anywhere. This is exactly what Permaculturists do; they observe and identify the constraints in an ecological situation, and they use the constraints as frames to construct flows and connect energies to build something productive that didn't exist before, and wasn't even thought of before. Some of the examples in this book are directly related to agriculture and farming, such as the smallholding chicken farmers in Kenya and the brewing company looking for better barley yields
with less irrigation in South Africa.
It is a book that not only challenges readers to develop their thinking to make the most of constraints and supposedly limiting situations, but also gives charts and directives, walking readers through cognitive processes, giving a launchpad for applying the solutions-finding methods profiled in the stories to each of their own situations.
So far I am only halfway through, but I couldn't put it down during our recent road trip, and I think that this book deserved more press than I suspect that it got due to its dimensions, publisher, and overall feel (never heard about before, and it's almost 8 years old now). I couldn't miss out on the opportunity to let you Permies know that it is a good book out there that might be of interest to many of you as well.