if she's already maintaining between 25 and 150 hives, the bees themselves
should be free. a healthy colony will usually swarm at least once each year. that's the first red flag fort me.
reading further, she's factoring in a lot of money for the physical hives as well as
shelters to house multiple hives. the initial expense she gives appears to be for nucs. she's either buying nucs or creating them herself. either way, that's not exactly my cup of tea. "as close to natural as possible" that is not. and I think I built my first hive shelter for around $40. out can house 12 hives, though I no longer believe that's a good idea. my hives cost anywhere from $20 to $100 in materials, though there is considerable labor involved in making them, and my tools weren't free. last I calculated it, I believe bait hives involve about $15 in materials and their effectiveness improves with use.
further expense is devoted to moveable frames. again, not my favorite. it isn't explicitly stated on the indiegogo page, but it appears that she at least foregoes foundation, which is good.
she goes on to mention "bee food" and hive maintenance as expenses. last I checked, bee food is honey and bee bread, made from nectar and pollen. they collect and process those on their own unless artificially stimulated colony growth is the goal. "maintenance" in my
experience of frame beekeepers includes a variety of invasive and counterproductive hive manipulations. they're a lot of work and, from my point of view at least, don't do the bees or the beekeeper any good.
I haven't visited the website she linked, so I can't honestly claim to know a whole lot about her methods, but what I saw on the indiegogo page doesn't impress me.